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Bayes Esports, the leading provider of offcial esports live data and services, and SB Betting Software, provider of a best-in-class complete betting services platform, have agreed on a distribution partnership. Going forward, the betting software solutions offered by SB Software will be powered by BODEX, Bayes Esports’ betting odds marketplace.

BODEX is a first-of-its-kind platform that integrates odds from both general and specialised traders on a single platform. Odds offered on BODEX are standardised regarding their data format, market definitions and API, making them significantly easier to integrate for betting operators. Additionally, BODEX allows operators to subscribe to very specific odds packages that differentiate between the included sports or games, organisers, tournaments, leagues and markets.

SB Software offers their clients innovative betting software solutions. From data management to apps and user interfaces, clients can use the services offered by SB Software to support every part of their own sports betting product.

SB Software have established themselves as a reputable player in the sports betting industry, providing their betting services platform to a variety of betting operators in Europe and Africa.

“We are thrilled to announce our partnership with Bayes Esports. Bayes Esports’ expertise and industry reputation make them an ideal collaborator for us. By integrating our software solutions with Bayes Esports’ odds feed, we aim to drive innovation and enhance the overall esports betting experience. With our comprehensive platform, which includes cutting-edge software and user-friendly interfaces, we provide sportsbooks with the necessary tools to elevate their esports coverage and expand their offerings in the market,” said Michal Glowacki, COO of SB Software.

As a result of the partnership, SB Software will integrate the BODEX odds feed into their betting services platform. This will enable all current and future sportsbooks using the SB Software platform to benefit from the full range of odds offered on BODEX. By combining their best-in-class software solutions with the highest quality odds feed in esports, SB Software can offer one of the most advanced betting services platforms on the market.

Martin Dachselt, CEO and MD of Bayes Esports, said: “We are excited to welcome SB Software on board. Their software solutions provide operators a great opportunity to venture further into sports and esports betting. With us supporting those solutions with our one-of-a-kind odds feed, we can work together to drive innovation in the esports betting industry. From software and interfaces to the highest-quality odds available on the market, the SB Software platform offers sportsbooks everything they need to level up their esports coverage.”

By Zoltan Tundik

Zoltán Tűndik-Kiszner-Szilágyi is the Co-Founder, Co-Owner and Head of Business at Hipther Agency, parent brand of WireUp, European Gaming, PICANTE, and Gaming Americas. Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within several multi-billion industries. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more.