Australian esports organisation The Chiefs Esports Club has announced a partnership with the leading men’s skincare and grooming brand L’Oréal Paris Men Expert. The deal makes the brand a major partner of the club for the rest of 2020.
L’Oréal Men Expert is a global brand with a portfolio of leading men’s grooming products covering everything from skincare, shaving, beard grooming, hygiene and hairstyling. They will be keeping The Chiefs feeling confident, energised and looking great at all times.
“We’ve all had late night gaming sessions and sacrificed how we feel the next morning to get one more game in. L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans,” Nick Bobir, CEO of The Chiefs, said.
“We are extremely excited to be partnering with The Chiefs in 2020 and introducing many of their fans to L’Oréal Paris Men Expert, a portfolio of skincare products designed to deliver an instant energy boost and set men up for success. Joining forces with The Chiefs is a testimony of building brands together & providing value for our fans and consumers,” Raagjeet Garg, Marketing Director of L’Oréal Paris Australia, said.
By Niji Narayan
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.