Sterling.VC has launched a new brand named Andbox to encompass its esports initiatives. In a release, Andbox is described as “the first multi-franchise esports organization to represent New York in the world’s preeminent esports leagues.”
In addition to overseeing those franchised teams, Andbox will also focus on hosting additional esports events in and around New York City, as well as creating content and developing original lifestyle and apparel products.
Andbox has appointed Maxwell Osborne and Dao-Yi Chow, co-founders of New York-based fashion label Public School, as the creative directors for its apparel offerings. The New York Excelsior previously collaborated with fashion brands such as Undefeated, Champion and New Era.
“Following the launch of NYXL and our new Call of Duty franchise, we’ve received a tremendous amount of support from our fans, but we recognize that New Yorkers—and gamers everywhere—are still hungry for a deeper, more meaningful connection to esports. We’re incredibly excited to launch Andbox to help people find exciting new ways to self-identify and express themselves as gamers,” Andbox co-founder Scott Wilpon said.
By Niji Narayan
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.