Good Game Limited, a casino affiliate organization, has decided to sell its eSports asset for an unspecified amount. The decision will allow the company to put way more force behind its Bojoko.com website, which will be its sole product from now on. The decision came to a surprise, but the sale would be a net benefit to the company, as the infusion of cash might be useful in further making their current and main product better. The website, Eurheilu.com, was quite famous among eSports fans as a reliable source of information on the current events taking place within the eSports industry.
Eurheilu.com was founded in early 2016, and quickly became popular because of the daily news updates, feature articles, in-depth interviews with players and industry specialists. Furthermore, the regular game streams and guides about the gaming industry that were provided by the website became a staple and a fan favorite, with many paying attention to what the website had to say. It quickly became an influential part of the industry, with Norwegian sportsbook companies spending time to gather information from it and other international companies taking notice on the website soon enough. After three years of operation, the website has finally been acquired by Esports Media Solutions, a company that specializes in eSports media. The acquisition will now allow Good Game Limited to focus on their main product and continue their casino affiliation processes in a streamlined and more concentrated manner.
The co-Founder of Esports Media Solution, Aleksi Halsas, made a statement regarding the subject of the purchase. According to him the purpose of the purchase was to support their ongoing strategy within Finland and other Nordic countries. He believes that the website, which has turned out to be extremely popular with the Nordic countries, will be a great asset to their operations. He ended his statements by specifically saying that they are very excited by the opportunities that the website is going to be offering them in terms of bettering their operations in the short and long term.
This sale is only the second one in a series, which started off with Good Games selling off their online casino comparison website based in Finland. XLMedia, which had been operating for several years at that point, was sold for fifteen million Euros at the time, and it seems like Good Game is only going to keep pursuing the sales of their sides.
Their latest website is Bojoko.com, which was started in 2017. It allows suppliers and operators to upload listings about their products, while users are able to leave their own, candid reviews for the services. Bojoko has turned out to be quite a popular product, with hundreds of casinos and game suppliers already being listed on the website and more and more users flocking to the website in order to leave their own reviews. Good Game Limited are not saying they are going to be selling this website and, far as we know, have no intention so far. Yet, with the current track record of making and selling websites, it is quite possible that the sale might happen.
Joonas Karhu has recently stated that with the increasing investment and time that they were spending with the Bojoko website, they were unable to dedicate the time and resources that their eSports website was in need of to it.
So, the best thing to do for the website and the development of Bojoko was to sell it. Now, according to Joonas, they will be able to spend more time working on Bojoko and further enhance the website to be able to operate better.
With this many companies being registered on the website, it is and more and more reviews being posted for each, it is important for the developers to be able to dedicate more time to the page. While the sale of the eSports website might have created some time, it is also going to allow the developers the luxury of additional capital to invest in the website. This means that Bojoko will be becoming an even more attractive service in the near future.
Joonas believes that Esports Media Solutions is going to push the u.com website further than they ever were able to and produce an exceptional eSports related product.