Euronics International, the leading retail group in electrical goods, has signed a partnership deal with ESL, the world’s largest esports company. The partnership of Euronics with ESL includes the sponsorship of National Leagues in key markets that include France, Germany, Italy and Spain.
“The popularity and flexibility of partnering with ESL in esports has provided the Euronics Group with an exciting opportunity to collaborate simultaneously across all our markets, those carrying the Euronics logo as well as those Euronics members with strong local brands such as Boulanger (France) and Teknosa (Turkey),” John Olsen, MD of Euronics International said.
“For us, providing a human touch in a digital world’ is our guiding principle in everything we do both instore and online. With direct access to an extremely engaged audience across multiple channels we identified great synergies with ESL. We both have a passion for creating meaningful and unforgettable experiences for our customers and fans. Activation will feature in-store across all markets and around events with branding in and around the venues, players, fans and across all digital platforms, offering the ideal opportunity to connect audiences and develop customer relationships and promote the Euronics brand in new and existing markets,” John Olsen added.
“We are thrilled to announce our partnership with a leading European retail group like Euronics and we are extremely proud they have chosen to partner with ESL for this first-ever groupwide sponsorship. Considering our mission to grow esports on a global scale and developing a scene where ‘everybody can be somebody’, Euronics is a natural fit with a significant footprint across all relevant key markets,” Bernhard Mogk, SVP Global Sales and Business Development at ESL said.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.