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H4X Changes the Game

The Dedicated Esports Performance /Athleisure Brand Makes History first made history when it launched a collection of dedicated esports performance/athleisure apparel revolutionizing fashion with innovative product features and style with gamers in mind. Padded forearms, laser cut ventilation, moisture-wicking/anti-microbial fabric, compression sleeves, posture correctors and more are available on, at select Macy’s locations and Today the brand marks another milestone, the introduction of the H4X L4B (pronounced hacks lab), a gaming facility where pro-esports athletes scrimmage and prep for tournaments, while wear-testing apparel.

CEO Cole Gurman discusses the game changing news. “H4X is synonymous with gaming. We were first to market with performance/athleisure apparel, so the lab was a natural next step for the brand. H4X L4B offers pro-players the opportunity to scrim and hone their skills, while our in-house kinesiologist closely monitors their game-play and reaction time for further research and product development. The lab encompasses more than just functional utility—it helps foster a cohesive culture, creating synergies within our team alongside other organizations with a variety of different interests. The close engagement allows us to really internalize our values at H4X, keeping us vision-focused. This is where creative content is truly born.”
Located at H4X’s global headquarters in Montreal, the H4X L4B is every gamer’s dream. It houses tournament-ready rooms, a Twitch studio, fit and apparel design, H4X retail shop, gym, lounge and an on-site chef. With numerous independent monitors and consoles, luxurious furnishings and impeccable, specialized apparel, a fantasy gaming experience is brought to reality. Zowie (BenQ) has partnered with to provide tournament level gaming monitors and other accessories to support the space, while iBUYPOWER is the official PC partner. Complexity Gaming and Crimsix are both supporting H4X with activations and postings wearing the gear.
The space will primarily be used for partnered team boot camps and aforementioned R&D sessions with pro-players. H4X L4B recently hosted its first boot camp with Faze Clan Rainbow Six Siege who practiced in the lab days leading up to the R6 Invitational. Future plans include opening the facility to amateur teams and hosting tournaments. North America and Europe L4Bs are on the horizon with the goal of pioneering even more innovations for H4X apparel.

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