The investment group Guinevere Capital has acquired the majority shares of the UK-based ExceL Esports. The deal is expected to take the UK ExceL Esports “to the next level.”
Guinevere Capital is well experienced in esports industry, mainly in the Oceanic region. It is already a major shareholder in several eSports companies like LG Dire Wolves, the Sydney Drop Bears and the Esports High Performance Centre at Sydney Cricket Ground.
Dave Harris, the managing director of Guinevere Capital and now a member of ExceL’s board, is a founding board member of the Esports Games Association Australia. He said about the new deal:
“We believe that our new partners are the right fit to propel the brand to new heights and take our esports operation to the next level.”
He added: “We’re really excited to be expanding into the UK market, looking to help build the esports scene in this region and replicate our success in Oceania.”
ExceL said in their statement: “This acquisition of the exceL Esports brand has been widely anticipated by all members of the organisation. We believe that our new partners are the right fit to propel the brand to new heights and take our esports operation to the next level.”
ExceL MD Kieran Holmes-Darby said he’s thrilled to have Guinevere Capital on board as partners and described them as having “a clear focus on how to scale businesses in the space and operate them sustainably.”
Source: eSports News UK