Ajax eSports, the Dutch esports organisation, has signed a three-year partnership with Playseat, the gaming chair brand.
According to the agreement, an Ajax chair will be created and sold internationally, and Playseat will provide Ajax eSports’ competitors with chairs to practice on.
Menno Geelen, Commercial Director of Ajax discussed the new partnership in a statement: “It is great to see that our virtual branch continues to grow. In order to continue to deliver added value to our esporters and fans, we are constantly looking for relevant partnerships. Playseat is an illustrative example of this.”
In July, Ajax eSports brought on Plantronics as its official headset partner. The organisation is also partnered with Subway, 433, PayPal, ABN AMRO, Ziggo, Adidas, and EA Sports. Playseat provides the official licensed Formula 1 simulator chair and is partnered with Logitech G.
Fernando Smit, Founder and Owner of Playseat also commented: “In recent years, Ajax eSports has rapidly developed into a global forerunner, in which performance is combined with a constantly growing fanbase. With this collaboration we contribute to the future performance of Ajax eSports and we want to offer fans everywhere in the world the opportunity to play in a comfortable way. With the black version of the Ajax chair we also offer the business fan an item to show off on the shop floor.”

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.