OverActive Media, a global sports, media and entertainment company for today’s generation of fans, announced its entry into VALORANT Game Changers. OverActive signed a fully female Spanish roster that will compete as MAD Lions Laurë. MAD Lions Laurë joins other prominent organisations in the scene, including Team Liquid, Natus Vincere, FaZe Clan and G2 Esports.
The MAD Lions Laurë roster consists of Monica “moniovess” Oves Silva, Laia “MissLaia” Miralles Brull, Alessia “Alessia” Crisafo Norte, Lucia “Nahashi” Mata Vergara, Nicole “Nidxvilco” Dobrovolskyy Shved and Coach Adrián “Jedry” García Sáiz.
Initially launched in 2020 by Riot Games (creators of League of Legends), VALORANT Game Changers is the most-watched women’s tournament in esports1. OverActive is investing in the MAD Lions brand by signing a Spanish roster in one of the top esports titles. The new team creates opportunities in esports for women in Spain while providing the community with additional engagement touchpoints.
“We continue to focus on audience growth and are aware of the female gaming community and the appetite for relevant content. VALORANT Game Changers is the perfect addition to our existing esports teams, and we’re excited to support the competitiveness of the League while driving more inclusivity in esports,” Alyson Walker, CCO of OverActive Media, said.
“Supporting the path to pro has always been a priority for OverActive. We’ve demonstrated this through our involvement in Contenders in the Overwatch League, Call of Duty Challengers in the Call of Duty League and the NA VALORANT Challengers League. At OverActive, we build great teams, and that means developing young talent across our pro teams. VALORANT is today’s fastest-growing esport2, and we’re proud to support the ecosystem and give players of all genders an ideal pathway to pro play,” Adam Adamou, Interim CEO & Chief Strategy Officer of OverActive Media, said.
OverActive’s investment in VALORANT Game Changers is part of its ongoing focus on women in gaming and esports. Earlier this month, the company announced its partnership with The Collective, a division of global Sports, Music and Culture agency Wasserman. The Collective is dedicated to advancing the power of women in sports, entertainment and culture. Together, both groups are committed to understanding, addressing and driving solutions for creating gender equity in esports.
MAD Lions Laurë’s first public appearance will be during the VCT Game Changers 2023 open qualifier, a Riot Games-hosted tournament for women and non-binary players from April 5 to 9, 2023.
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