Talent company Unsigned Group announced today it has hired
co-founder of Excel Esports, Joel Holmes-Darby as its Head of Esports, as it continues to
expand its offering in helping esports athletes build their brands, content and experiences for the
progressive digital and virtual worlds.
Unsigned’s Founder and CEO Gavin Myall said, “Joel is a fantastic addition to the Unsigned
team, his passion for the esports industry, insight and knowledge from all aspects is unrivaled
and this gives us a unique position in the representation of esports athletes.”
Founded by Myall and co-owned by Coldplay musician, Guy Berryman, Unsigned combines
aspects of a traditional talent management agency – such as PR, partnerships, collaborations
and commercial bookings – and a brand incubator where it helps talent build owned businesses.
It works with talent across the entire spectrum of popular culture and manages some of the
biggest names in entertainment, including legendary esports player Nicolai “DEV1CE” Reedtz.
Holmes-Darby commented, “I have been interested in developing a talent management
business for some time, seeing how players should be represented in an industry where
traditionally agents and managers have not been as involved in the players’ business trajectory
as perhaps they should be. Therefore, the opportunity to join Unsigned and continue to expand
their esports management offering was too good to turn down. Managing DEV1CE as one of my
first clients at Unsigned is something I’m really looking forward to – especially having the
opportunity to work with him on continuing to develop his approach to mental health and
personal fitness, which is something I have huge admiration for.”
Nicolai “DEV1CE” Reedtz said,“Joel is great, knows every aspect of esports and has
experienced it from the small beginnings to the big successes. I’m really looking forward to the
future of him being a part of the team at Unsigned.”
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