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End-to-end offering to deliver superior margins for UK operator

SIS (Sports Information Services), the leading supplier of 24/7 live betting content, has agreed a deal with Spreadex to deliver its esports betting product, SIS Competitive Gaming to the UK based operator.

The new agreement will enable Spreadex’s customers to watch and bet on SIS Competitive Gaming’s live head-to-head events between highly skilled gamers, across three titles, including the newly launched 24/7 Counter Strike (CS:GO) product with its unique 2v2 format, which is easier to understand for bettors.

Spreadex will gain access to a broad range of pre-match and in-play betting markets as part of SIS’ end-to-end offer of ultra-low latency live streaming, data, on-screen graphics with unique betting prompts such as form, players stats and results, as well as highly engaging live caster commentary.

The recent addition of 24/7 CS:GO betting events complements the existing Competitive Gaming offering of Esoccer and Ebasketball, taking the number of events offered to over 150,000 a year.  Competitive Gaming is the only esports product available to sportsbooks that has visible referees monitoring every game, who have undertaken ESIC-based training, and maintain real-time communication with operators and traders.

SIS Competitive Gaming is an end-to-end solution which has been specifically built for sportsbooks and offers superior revenues and margins to operators, compared to other esports products.

Harri Hulatt, Commercial Manager for the UK & Europe at SIS, said: “It’s fantastic to announce such a high-profile deal with Spreadex for our new 24/7 CS:GO offer, and we are thrilled to provide them with the quick-fire betting opportunities and superior margins.

Andrew Wallington, Head of Trading, Product & Operations at Spreadex, said: “It is fantastic to be able to bring SIS Competitive Gaming onto our platform, substantially increasing the number of quality betting opportunities we can offer our customers.

“It is a product that we believe will greatly appeal to our customers, and the three titles, including Esoccer, Ebasketball and now CS:GO, will help increase engagement and drive incremental revenues.”

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By Zoltan Tundik

Zoltán Tűndik-Kiszner-Szilágyi is the Co-Founder, Co-Owner and Head of Business at Hipther Agency, parent brand of WireUp, European Gaming, PICANTE, and Gaming Americas. Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within several multi-billion industries. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more.