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Addition of end-to-end esports betting offer to boost growth in key territory

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has further strengthened its profile in South America by agreeing a deal with RETAbet Group to take its 24/7 high margin esports betting product, SIS Competitive Gaming.

The new agreement follows the rollout of SIS’ 24/7 Live Horse and Greyhound Channels to the leading operator earlier this year, which now sees its Esoccer and Ebasketball head-to-head esports events added to its portfolio of round-the-clock betting opportunities.

RETAbet’s customers can now enjoy watching and betting on live, 24/7 head-to-head competitive gaming events between highly skilled gamers on NBA2K and FIFA online and within RETAbet shops and bars, with both titles hugely popular in the region.

SIS’ end-to-end Competitive Gaming content solution provides live streamed pictures, commentary, on-screen graphics with betting triggers, and data, plus an extensive range of pre-match and in-play markets for over 150,000 live events a year which has proven to drive significant revenues and margins for operators internationally.

The partnership extension is the latest in a string of agreements that have driven a significant presence for SIS in Latin America, as SIS accelerates its growth strategy in this key region.

Angel Calderon, Head of Sales (LatAm and Iberia) at SIS, said: “This extension is another important landmark in a region of great potential. The popularity of esports is growing consistently among fans and bettors here, and we’re now able to provide our superior market-leading solution to engage with that community.

“Our offering is perfectly placed to complement the short-form, always-on experience that RETAbet customers have with our Live Betting Channels, so we’re confident the reception is going to be strong.”

Igor Extremo, Chief Operating Officer at RETAbet Group, said: “We’re delighted to build on the fantastic partnership we already have with SIS through which we’ve already seen an increase in betting traffic, so to add the opportunity to replicate that through its Competitive Gaming products is a real boost.

“The comprehensive and bespoke nature of what we can now offer across Esoccer and Ebasketball is a substantial evolution in an area that continues to gain in popularity and will undoubtedly have a positive effect on revenues and margin.”

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By Zoltan Tundik

Zoltán Tűndik-Kiszner-Szilágyi is the Co-Founder, Co-Owner and Head of Business at Hipther Agency, parent brand of WireUp, European Gaming, PICANTE, and Gaming Americas. Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within several multi-billion industries. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more.