Manchester City has signed a new partnership with one of the leading brands of gaming chairs, GTRACING. The partnership will see GTRACING become the Official Gaming Chair Partner of Manchester City’s esports operation and players.
Manchester City’s esports players and GTRACING will collaborate on various content and fan engagement activations throughout the partnership, in addition to the brand featuring across a number of Club digital assets. The parties will also release a line of co-branded gaming chairs.
“We’re delighted to welcome GTRACING as a partner of Manchester City Football Club’s Esports team today. As a Club, we are dedicated to providing authentic esports experiences for our fans and I am pleased that GTRACING will be joining us on this journey as we continue to find new ways to engage with our fans within this space,” Gavin Johnson, City Football Group’s Media Director, said.
“The integration of traditional sports and esports is the inevitable development of the times, and it is also the core growth project of GTRACING. We are very glad to be able to provide fans with a unique competitive experience through this innovative partnership with Manchester City. Gaming chairs are very important to the esports experience. GTRACING will be committed to focusing on optimizing product innovation to fully meet user needs,” GTRACING founder Aaron Wu said.
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