Dignitas, the esports vertical of New Meta Entertainment (NME), has announced athletic wear brand VIRUS International as its Official Game Day Apparel Partner.
As per the deal, VIRUS International will create Dignitas’ Official Competitive Game Day uniform including the Official Team Jersey with logo presence on the front of the jersey, Game Day Warm Up and Performance Workout Apparel kits which include T-Shirt, Sweatshirt, Hoodie, Player Jacket, Joggers and Leggings. Both kits will be uniquely designed to fit Dignitas Women’s and Men’s teams. All apparel will be co-branded with Dignitas and VIRUS International.
Dignitas will integrate Dignitas and VIRUS International co-branded merchandise into its online store, which will be available for fans to purchase at DignitasStore.com.
“We’re excited to partner with Dignitas and break into the esports & gaming community. The synergy is perfect. VIRUS’ mission has always been to provide the highest quality gear to our athletes in order to help them perform their best and to enable them to achieve their athletic & lifestyle goals without restriction,” Ashley Gomez, Director of Brand & Partnerships at Virus International, said.
“VIRUS operates at the forefront of the latest innovations in apparel and bio-physical technology which has allowed our brand to produce technology-infused fabrics that have stood the test of time since 2010. Like VIRUS, Dignitas marries technology with its sport and industry, and this synergy between technology and gamers is undeniable,” Melanie Lin, Director of B2B Sales at Virus International, said.
“Dignitas is thrilled to partner with VIRUS International, an athleticwear brand that understands the needs of our esports athletes. Performance apparel is an everyday part of our athletes’ lives as they train, travel the world, and compete against the world’s best competition on-stage. VIRUS’ end-to-end control of the design and manufacturing process allows us to collaborate on new silhouettes to match our diverse fans and athletes’ tastes season to season and in real-time globally,” Ian K. Partilla, SVP of Strategic Global Business Development at Dignitas, said.
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