BETBY, the innovative sportsbook supplier, has partnered with Brazilian brand Aposta Ganha to provide it with its growing Betby.Games range of content.

The operator’s customers will soon be able to enjoy leading titles from the eSports portfolio, including Cricket, NBA 2K, Rocket League, and eFighting, as well as a hugely popular football title.

The Betby.Games range offers more than 100,000 live events per month, across more than 250 betting markets. It can be seamlessly integrated into any sportsbook platform, either as a standalone product, or as part of a broader ecosystem.

BETBY’s latest partnership marks further expansion across the globe for the provider, which has had a particular focus on Latin America in recent months.

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Our Betby.Games eSports range has proven to be hugely popular with players, and we’re very happy to able to bring it live with customers as a standalone product as it opens up further growth avenues for us.

“As we continue our geographical expansion, we’re thrilled to partner with Aposta Ganha, an operator with a strong presence in Brazil.”

Elvis Lourneco, Head of Product at Aposta Ganha, said: “The Betby.Games range of content is something that really appeals to players, and we’re delighted to bring it live on our casino brand.

“We strive to bring diverse, forward-thinking products to our users, and this deal is just another example of how we ensure our offering is best in class.”

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By George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.