G FUEL — The Official Energy Drink of Esports® — has once again partnered with Rare Ltd. and has announced its brand-new flavor, G FUEL Zitz Juice – inspired by Battletoads – is now available for pre-order at GFUEL.com while supplies last.

The unique flavor celebrates the 31-year history of Rare’s iconic amphibians, the Battletoads – Rash, Pimple and, of course, Zitz – and features the sweet and sour taste of green mango. The Collector’s Box includes a 40-serving Tub and an exclusive 16 oz Battletoads Shaker Cup you won’t find anywhere else. Zitz Juice is also available as a standalone Tub.

This marks G FUEL’s second collaboration with Rare following a special Honey Berry Collector’s Box inspired by the publisher’s fan-favorite Banjo-Kazooie franchise.

The partnership was brokered by Rare Ltd.’s brand extension licensing agency, Tinderbox — the digital division of Beanstalk.

G FUEL Zitz Juice is sugar-free and packed with antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140 mg of caffeine plus proprietary energy and focus-enhancing complexes.

“Battletoads has been putting players’ skills to the test for three decades, so Zitz and his fellow Toads absolutely needed their own G FUEL flavor to keep its many fans focused and energized. Zitz Juice – yes, that’s really its name – is a delicious, fun way to celebrate an enduring franchise, and it was great to collaborate with our partners at Rare to bring it to life,” said G FUEL Founder and CEO Cliff Morgan.

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By George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.