United Esports, the leading esports media and marketing organization, and Wisdom Gaming, the emerging esports and gaming entertainment leader, announced a partnership that will leverage United Esports’ unique positioning to offer international B2B and B2C experiences across gaming and esports media. Together, the two companies are set to offer unparalleled experiences across all Wisdom Gaming properties, including esports organizations Torrent and the Minnesota Varsity League (MNVL), that span professional, amateur, and scholastic levels of competition.
Through this partnership, United Esports will advise and work on creative and business development strategies to expand Wisdom’s already impressive esports production and marketing portfolio, content creation, tournament organization, design, and strategic brand activations. With established roots already in the Midwest, United Esports will support further expanding Wisdom Gaming’s reach into new markets and identifying sponsorship opportunities for the company’s unique offerings.
“We’re excited to be partnering with United Esports, which has demonstrated a proven track record working with dynamic brands in the gaming industry,” said Wisdom Gaming President, Steve LaCroix. “We look forward to leveraging the team’s expertise as Wisdom Gaming continues to evolve its portfolio of offerings to deliver new and compelling experiences for gaming communities.”
“For United Esports, partnering with Wisdom Gaming was simple,” continued United Esports founder and CEO Felix LaHaye. “Wisdom is best in class when it comes to developing unique gaming experiences, with highly engaged audiences. We are thrilled to be working alongside some of the brightest minds in the industry as they continue to disrupt the industry.
The partnership comes on the heels of other exciting announcements for Wisdom Gaming, who will be opening the doors to Wisdom Gaming Studios, an 18,000 sq. foot broadcast studio and venue space set to open at the famed Mall of America at the end of the month. Wisdom Gaming will also present Gold Rush: Totally Excellent Weekend, the Rocket League community event of the year that will see some of the top content creators, players, and hosts in the space come together to compete in a series of mini games across two days to be named the Gold Rush Champion. Confirmed talent and players include Dillon ‘Rizzo’ Rizzo, Tshaka ‘Arsenal’ Taylor, Pierre ‘Turboposla’ Silfver, Demar ‘Dazerin’ Williams, Caleb ‘Wavepunk’ Simmons and more. The event will take place August 27-28, 2022 and will be streamed on Twitch.tv/rizzo starting at 1pm CST each day.
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