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Charlotte FC and Ally Enhance Partnership with Focus on eSports


Charlotte FC and Ally announced a new focus on eSports as they expand their collaboration to include Charlotte FC’s first-ever eMLS athlete Khaled Ali.

Ally, the founding and lead partner of Charlotte FC, will deepen their commitment to the Club and its fans with their support of Ali, as well as the Club’s eSports initiatives through tournaments, giveaways, and Twitch streams among other FIFA-related activations.

The Club’s inaugural kits—the primary “Carolina Kit” and “Newly Minted” community kit—will be available in the series’ popular mode FIFA Ultimate Team (FUT).

Ally is also front-of-jersey sponsor on both kits which will authentically appear in the video game played by millions of people annually across the globe.

“This is a very exciting time for me as a competitive FIFA player and I’m so thankful to Ally and Charlotte FC for this innovative partnership to bring gaming to the forefront. The Club is dedicated to expanding into the virtual space and reaching our fans in new ways and this is the perfect way to start. All gamers across the Carolinas will get to experience Charlotte FC in a whole different way and I can’t wait to meet and interact with all of you during the streams and activations to come,” Ali said.

The Club’s badge has been available for use in FUT since the launch of FIFA 22, but the addition of the Club’s kit into the game mode allows users across the world to utilize the kits.

“As a digital financial services company, we are continuously innovating through technology. Supporting Khaled and tapping into the passion that gamers have around eSports is the perfect synergy for Ally’s efforts to reach soccer fans beyond the pitch,” said Bridget Sponsky, executive director, brand and sponsorship marketing, Ally Financial.

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