Streamcoi, a tool automating live stream management and FURIA, one of the largest Brazilian esports and streaming organisations, announced an official partnership. Streamcoi will facilitate the automation and expand FURIA’s potential for displaying sponsored content across 50 pro players and 44 content creators in the organisation’s roster.

Live streaming is an ever growing industry, opening new opportunities for esports teams, organisations and sponsors to convey the message and connect to younger audiences. To keep up with the increasing number of creators, including professional players and streamers, FURIA decided to implement Streamcoi as a solution. Having officially partnered with Twitch earlier in the year, effectively managing the organisation’s vast network of streamers has shifted exponentially.

Partnership with Streamcoi will allow FURIA to:

  • Automate the process of managing active campaigns across multiple streams at the same time from a single manager dashboard
  • One-point access to team assets, artwork, overlays and clips
  • Real-time adjustment and campaign set-up without the need to engage creators in the process
  • Access in-depth statistics allowing the organisation to deliver its business partners with measurable, reliable and relevant results on the impact of each campaign

One of the use cases in which Streamcoi has already been utilised to its full potential has been a campaign that FURIA launched their first Black Friday campaign across twenty-one streams. More insight on the campaign can be found in the link below:

As Marcela Fukuoka, Media Specialist at FURIA states: Streamcoi was definitely an amazing choice for FURIA to run our campaigns and for our partners. Intuitive and quick setup. Report updated at each displaying time with enough data to optimise at any time and deliver great results. I’m positive that FURIA´s team of streamers will make the best of the capabilities of this new tool.

Jakub Janaszek, Streamcoi Product Lead adds:
For us, FURIA is not just a user, but above all a great partner who has been setting standards in competitive gaming, content creation and business for years. They trusted us at the very beginning and it’s a great honour to help them save time and monetise their streamers for so long. What many teams are only starting to learn, have already had the pleasure of doing for over a year.

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By George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.