MAGGI, alongside its range of oriental noodles FUSIAN, consolidates its commitment to esports after renewing its sponsorship with GIANTX. MAGGI FUSIAN, which entered the competitive gaming sector in 2021, will continue for the fourth year as the official partner of Spain’s most decorated club and one of the most popular in Europe.
After establishing itself as one of the most relevant brands for the electronic sports audience, GIANTX and MAGGI FUSIAN are working on new formats and activations aimed at impacting the audience with a greater preference for content creation and gaming. This partnership will be reflected through GIANTX’s network of players and creators, who together with the organization’s profiles have over 23 million followers. Additionally, MAGGI FUSIAN will have visibility on GIANTX’s social media channels and various broadcasting platforms, as well as on its physical and digital supports.
The more competitive aspect will also be supported, as the brand belonging to the multinational Nestlé will once again accompany GIANTX in its communications and sporting milestones. MAGGI FUSIAN entered the esports universe in 2021 and alongside GIANTX has become one of the most recognized brands in the sector. These are four years of joint successes, during which GIANTX has established itself in the elite of international esports, with a presence in the LEC and VCT, the main European leagues of League of Legends and Valorant, respectively.
The renewal of the agreement was announced with a fun spot starring Th3Antonio and Feisty, players from the GIANTX Pride team, which competes in Superliga, the national League of Legends tournament. In this piece, Th3Antonio, one of the most emblematic Spanish League of Legends players, asks for help from his Korean teammate Feisty to make the team oriental, like the MAGGI FUSIAN, and thus improve their performances on the server. Asian teams are indeed the best in the world in this video game. GIANTX is the club that has lifted the Superliga trophy the most times, with seven titles.
Luis García, Commercial Director of GIANTX, highlights: “We are going to make four years with Maggi FUSIAN, which confirms the good harmony that both companies have maintained from the very beginning, as well as the impact of the brand within esports and its community. The strategy for 2024 involves content creation and entertainment. We are confident that our fans and all gaming enthusiasts will be delighted with everything we have prepared.”
Elena Ferran, Brand Manager of MAGGI FUSIAN, emphasizes: “We are very proud to continue introducing MAGGI FUSIAN’s palm oil-free noodles to the esports audience. With this alliance, we are convinced that we will continue to grow alongside GIANTX.”
About GIANTX GIANTX is a leading global brand competing in electronic sports, created following the merger of Giants Gaming and Excel Esports in December 2023. The organization boasts top-tier talent in several of the major video game titles. It is a founding member of two of the most impactful and relevant esports competitions internationally, namely the prestigious League of Legends EMEA Championship (LEC) and Valorant Champions Tour EMEA (VCT) by Riot Games, in addition to having other professional teams and players. With headquarters in London, Malaga, and Berlin, the organization has one of the most loyal and passionate fan bases in Europe, consisting of over 23 million fans.