PAGODA Snacks has entered into a partnership with Riot Games, the company behind the leading global esports property League of Legends.
PAGODA Snacks will be featured as the “Official Egg Roll” of LCS and offer fans the perfect game-time snack through special activations, product drops, and giveaways throughout the LCS season.
The LCS is the preeminent professional North American esport and currently the fourth most-viewed professional sports league in North America for gamers in the 18-34 years-old age demographic. PAGODA Snacks will be integrated throughout LCS’ 2024-26 season events connecting LCS fans with the perfect go-to snacks to refuel.
“We know more time in the kitchen means less time to playing and streaming League of Legends. According to YouGov, approximately 50% of next-gen consumers feel as though their lifestyles do not leave enough time to prepare food. That’s where our craveable and convenient lineup of PAGODA Snacks comes to the rescue. From our crispy egg rolls loaded with freshly cut vegetables and authentic seasoning to our Crab Rangoon filled with real crab meat and cream cheese paired with a sweet chili sauce, we offer quick, easy-to-prepare but still delicious snacks for LCS players and fans to refuel and supercharge their gaming sessions,” Monica Ball, marketing manager for PAGODA Snacks, said.
“We’re thrilled to have PAGODA Snacks join the LCS as our newest partner and further as the ‘Official Egg Roll’ of the League Championship Series. There’s no better food to fuel our fan experience than egg rolls and I know LCS fans will be hyped to add PAGODA Snacks to their go-to snack lineup,” LCS Commissioner Mark Zimmerman said.
As the “Official Egg Roll” of LCS, PAGODA Snacks will be a part of the LCS broadcasts with a “Let Him Cook” segment that will spotlight the best plays and moments of the day from professional players.
Additional PAGODA Snacks broadcast integration will come with the “Put the Egg Rolls In” Tech Pause, where LCS fans will have the perfect opportunity to fuel up and grab a bite to eat.
Throughout the partnership, fans should keep an eye out for additional PAGODA Snacks activations and touchpoints like exclusive drops and promotions so they can celebrate the season with LCS’ “Official Egg Roll”.