lexus-returns-for-fifth-year-as-titular-sponsor-of-the-esports-awards

 

The Esports Awards, the most prestigious night in the esports calendar, is excited to announce the return of luxury automaker Lexus as its official title sponsor.

Once again, Lexus will continue its tradition of honouring excellence in the esports industry by presenting two of the most coveted awards: ‘Esports Organisation of the Year’ and ‘Streamer of the Year’. These awards celebrate the outstanding contributions of esports organisations and individuals who have significantly impacted the industry.

Lexus and the Esports Awards will also collaborate on several pulse-pounding campaigns to deliver unforgettable experiences to attendees and viewers alike. The ceremony will provide remarkable activations that recognise excellence in the esports space and help build legacies. For instance, Lexus will showcase a never-before-seen custom vehicle in the brand-new Esports Awards village.

In 2019, Lexus made its official entrance into the esports arena through an exciting partnership with the Esports Awards. This debut showcased a thrilling collaboration, featuring a lineup of iconic supercars reminiscent of those seen in popular films, and these eye-catching vehicles took centre stage at the Esports Stadium Arlington. Last year, Lexus upped the ante, adorning the Resorts World Theatre with two noteworthy vehicles – the LC 500 and NX 350 (100 Thieves NX). Since that momentous debut, Lexus has steadily expanded its commitment to the esports industry, playing a pivotal role in supporting the Esports Awards as they navigate their journey towards this year’s ceremony.

“We’re thrilled to welcome Lexus back for the fifth year in a row! Lexus has been a cornerstone of support for the Esports Awards, showcasing their unwavering dedication to the competitive gaming community.” said Michael Ashford, CEO of the Esports Awards. “Their commitment to excellence and innovation consistently pushes us to create the ultimate experience for our global audience. We’re excited to raise the bar once again and deliver an unparalleled event that celebrates the very best in esports.”

“The Esports Awards have played a critical role in helping the Lexus brand cement its place within the world of esports and gaming,” said Vinay Shahani, Vice President of Lexus Marketing. “We look forward to celebrating with the gaming community as they recognize those in the industry who share our passion and commitment to technology, performance and innovation.”

The Esports Awards ceremony is the highlight of a thrilling three-day celebration including the PWR UP Las Vegas esports conference, hosted at the luxurious Resorts World Las Vegas. The ultimate esports, tech and gaming extravaganza will feature groundbreaking events like the Esports Awards Open, a unique golf tournament that blends networking and entertainment with industry leaders and celebrities, shaping the future of esports, tech, and gaming.

Following the ceremony, a glamorous after-party awaits attendees. Limited seats are available, so interested individuals are urged to contact the Esports Awards organisers promptly to secure their tickets and confirm their attendance.

The Esports Awards 2023 campaign key dates:

  • 13th – 20th November: Turbo voting period–votes are worth double
  • 20th November: Voting closes on all categories but 3
  • 25th November: Voting closes for Esports PC Player, Esports Organisation and Esports Team of the Year
  • 27th & 28th November: Inaugural Scholars
  • 29th & 30th November: Esports Awards 2023

The 2023 Esports Awards presented by Lexus is brought to you in partnership with Xfinity, Oakley, and 5GRV.