2023-nba-2k-league-season-delivers-significant-viewership-and-engagement-growth-year-over-year

 

The NBA 2K League delivered significant year-over-year viewership and engagement growth during the 2023 season.  The 2023 NBA 2K League season was up 58 percent in average minutes watched and 22 percent in average minute audience on Twitch and YouTube as compared to 2022.

Additional highlights from the 2023 NBA 2K League season include:

  • The NBA 2K League 5v5 Playoffs Presented by Google Pixel engagement increased 85 percent in average minutes watched and 75 percent in average minute audience on Twitch and YouTube vs. last season.
  • More than 617,000 unique viewers tuned in to the NBA 2K League 5v5 Finals match on Twitch between Warriors Gaming Squad and NBL Oz Gaming on Saturday, Aug. 5.
  • Video views on Instagram and Twitter grew 22 percent and 15 percent, respectively, compared to the 2022 NBA 2K League season.

The season tipped off Wednesday, March 8, and ended on Saturday, Aug. 5, with all 25 NBA 2K League teams competing in games remotely and in-person at District E Powered by Ticketmaster in downtown Washington, D.C.  During the season, two new champions were crowned in DUX Infinitos of Mexico City (3v3) and Warriors Gaming Squad (5v5).  Games aired on NBA TV, Twitch, YouTube, Meta, Loco in India, and SPS.

For the latest news and updates on the NBA 2K League, fans can sign up to receive emails at NBA2KLeague .com and follow the NBA 2K League on Twitter (@NBA2KLeague), Instagram (@nba2kleague), Facebook (NBA 2K League), TikTok (@nba2kleague), Twitch (NBA2KLeague) and YouTube (NBA 2K League).

By Zoltan Tundik

Zoltán Tűndik-Kiszner-Szilágyi is the Co-Founder, Co-Owner and Head of Business at Hipther Agency, parent brand of WireUp, European Gaming, PICANTE, and Gaming Americas. Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within several multi-billion industries. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more.