G2 Esports, the most entertaining esports organisations in the world, has launched a first-of-its kind collaboration with luxury and iconic apparel brand Ralph Lauren.
Ralph Lauren is the exclusive fashion outfitter to the G2 team, and the capsule collection will be worn by athletes and creators, and available for fans to purchase on G2’s website. The capsule will include a range of products from t-shirts, polo shirts, hoodies, tracksuits and caps all featuring the newly designed G2 X Ralph Lauren crest.
Sabrina Ratih, COO of G2 Esports said: “We are really excited to announce this collection with Ralph Lauren. At G2, partnerships are all about creating better experiences and offerings for the consumer, bringing fans closer to the brand, and attracting new audiences. This collaboration does all of that and more”.
The move further solidifies G2’s position as trailblazers in the esports scene, constantly pushing boundaries and bridging the gap between esports and lifestyle. The collection focuses on connecting fashion, gaming and lifestyle so that fans are able to wear items both inside and outside of the arena.
The collection will be debuted by G2’s elite League of Legends team when they compete in the LEC Summer Finals, which kicks off in Berlin on 15th July 2023.
This limited collection is the latest activation in G2’s roster of global brand collaborations, which aims to enhance the experience for members of the G2 Army by taking the community offerings to the next level.
The full range of G2 Esports x Ralph Lauren products will be available on July 15th, here: https://g2esports .com/collections