New engagement designed to increase Luckbox player conversion

Award-winning betting platform Luckbox is pleased to announce a partnership with user onboarding solution Checkin.

Luckbox is a bespoke platform offering legal, real-money wagering on esports and sports and the engagement with Checkin is designed to increase player conversion.

“This partnership allows us to streamline the onboarding process for our customers, with the aim of increasing player conversion rates and as an important precursor to stepping up our marketing efforts,” said Real Luck Group Chief Executive Officer Thomas Rosander. “Luckbox is a proprietary platform built to cater to the demands of esports fans on desktop and mobile. The Checkin solution compliments our goal to deliver the best possible user experience, allowing players to sign up smoothly and begin enjoying our platform as quickly as possible.”

Stockholm-based Checkin Group (STO:CHECK) has revolutionized the outdated and overly complicated online processes businesses use for onboarding new users to receive products or enroll in services. Checkin, created by former senior product executives at the Swedish fintech pioneer, Klarna, replaces archaic frameworks (separately handling sign-ups, identifications, and logins) with one unified Software as a Service (SaaS) solution for user onboarding or check-in. In 2020, Checkin processed more than 18 million sessions from end-users in 165 countries. Online services that integrate the framework usually see double-digit percentage increase in user registrations, which is an important part of betting platforms, due to stringent regulatory requirements.

“We are thrilled that Luckbox uses the Checkin software and that we thereby also have entered the world of esports. The Luckbox team has impressed us and we believe they offer the go to platform for anyone interested in esports. It is a very promising vertical for our software given its current strong growth, but also future outlook”, comments Andreas Thim, deputy CEO at Checkin Group.

By George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.