Isle of Man-based organisation X7 Esports has acquired British esports organisation Bulldog Esports.
Bulldog Esports’ founder Anthony Newton has been appointed Director of Esports at X7 Esports, which has also recently signed a sponsorship deal with Digital Isle of Man – part of the IoM Government’s Department for Enterprise.
Commenting on the acquisition, Antony ‘Newts’ Newton said: “When you’ve been involved in esports for as long as I have, you’ll have seen it go through many changes over the years. Initially, there were a lot of ‘bedroom organisations’ and passion projects, and that was fine. However, as the scene has evolved and matured, you can’t get away with operating like that anymore.
“For years I’ve been looking to work with someone with a strong interest and understanding of the business world, to complement my passion and knowledge of the esports scene. I’ve always believed that was the missing piece of the puzzle, preventing me from pushing Bulldog on to the next level in esports. After spending some time speaking with Josh Kingett (Founder and CEO of X7 Esports), I noticed we had a lot of shared beliefs about how an organisation should run and treat its members.”
An X7 Esports spokesperson commented: “After careful deliberation, with a combination of almost 10 years experience in the UK esports scene and the history which had been created at Bulldog Esports, we strongly believe Tony will make a great addition to the support infrastructure at X7, and help develop our teams to a whole new level.”