Esports Entertainment Group has signed a partnership agreement with the Indianapolis Colts to become the NFL franchise’s official esports tournament platform provider.

As part of the new multi-year agreement, the Company will operate co-branded esports tournaments annually for the Colts utilizing its Esports Gaming League platform.

“We continue to build on our momentum in the professional sports community and are excited to add the Colts as our latest top tier partner. Esports provides a relatively new avenue for teams to strengthen connections with their fans, and the Colts recognize how our robust tournament platform can help them achieve their fan engagement goals,” Grant Johnson, CEO of Esports Entertainment Group, said.

As a proud partner of the Colts, the Company will leverage player imagery within the Colts’ local market and will also work with the Colts to promote the tournaments in extensive ongoing digital marketing efforts spanning social, email, mobile, and online channels.

“The popularity of esports has soared since the start of the pandemic, and we are excited to work with Esports Entertainment Group to operate exciting, action-packed tournaments that we believe will be very popular with Colts fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base,” Roger VanDerSnick, Chief Sales & Marketing Officer of Colts, said.

“With more than 10 agreements with major NFL, NHL, NBA, and MLS teams, the quality of our robust platform and its ability to meet the demanding needs of large-scale, high-profile deployments has been clearly demonstrated. We look forward to further building on these important successes in the quarters ahead,” Magnus Leppäniemi, President of Esports at Esports Entertainment Group, said.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.