Real Luck Group, the parent company of esports-wagering website Luckbox.com, has announced its financial results for the second quarter of 2021.
Thomas Rosander, CEO of Real Luck Group, said: “The second quarter was a busy and transitional period for Luckbox, during which I took over as CEO on May 10. My priority has been to identify areas for improvement on the Luckbox platform, and I am pleased to say the team has made several technical improvements and formed new partnerships that we believe move us closer to generating long-term revenue growth in the booming esports betting sector, starting before the end of the year. This platform retooling was an intense and necessary phase to enhance our proprietary platform before increasing our marketing spend to acquire new players in order to improve the yield on our player marketing spend. Our balance sheet remains strong, with $17.2 million of cash and no debt, allowing us to continue executing our strategy to become the number one esports betting property.”
Q2 Luckbox highlights
- Thomas Rosander promoted from Chief Customer Officer to CEO
- Luckbox shortlisted for two EGR Marketing and Innovation Awards
- VALORANT wagering added to Luckbox platform
- Completed partnerships to improve numerous platform functional areas, including player payment options, player registration and business intelligence
- Partnership with Publishme to build in-house content marketing studio
- Engagement with SolutionsHub to explore further licensing opportunities
- Ended Q2 2021 with $17.2 million in cash, and no debt