Esports organisation Natus Vincere (NAVI) has entered into a partnership with the cryptocurrency exchange Bybit.
Through the deal, Bybit has become the Official Cryptocurrency Platform of NAVI. The partnership marks Bybit’s entrance into the esports industry.
As per the deal, Bybit’s logo will appear on NAVI’s jerseys. Moreover, the two parties will collaborate on a number of activations including anti-bullying campaigns.
Alexander “nervo-” Pavlenko, CMO of Natus Vincere, said: “We’re proud to be a part of Bybit’s global strategy of their integration into the esports world. Even more, it’s a great honor to become their first partner in our sphere worldwide. We shall strive to show esports fans the real value of digital-based communication by cryptocurrency platform Bybit and our team. We hope to bring new game-changing and engaging projects to make esports the better place to play together.”
Ben Zhou, Co-Founder & CEO of Bybit, said: “We are delighted to connect with one of the most iconic names in esports that provided 86.1 million hours of thrilling entertainment to audiences worldwide in 2020. As one of the fastest-growing start-ups built for crypto lovers, we are excited to sign on with NAVI, and are looking forward to unleashing the natural synergy between the crypto community and the athletes and creators in esports.”

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.