Mastercard has become the official payment partner of the League of Legends European Championship (LEC) for the 2021 Summer Playoffs. As a result of the agreement, which also includes the playoffs in 2022, Mastercard will sponsor a “play of the week” segment during the competition.
“We are proud to partner with the League of Legends European Championship. This builds on our successful global partnership with Riot Games. We want to connect people to their passions and in Europe, the passion of League of Legends esports fans have for the game is indisputable,” Jeannette Liendo, Senior Vice President of Marketing and Communications at Mastercard Europe, said.
“We look forward to curating unique Priceless experiences for fans such as onsite event activations at the Finals of the League of Legends European Championship and other various promotions.”
“Mastercard has become a staple when it comes to professional League of Legends partnerships and we are beyond excited to have them join the LEC family,” Zeynep Gencaga, Senior Manager of Business Development and Partnerships at Europe & MENA, said.
“Their dedication and passion towards delivering top notch content will play an important role in taking the LEC finals fan experience to the next level.”
By Niji Narayan
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.