The new entertainment company and burgeoning gaming brand are joining forces to launch new products
Waverider and Galaxy Racer (GXR), one of the fastest-growing esports organizations in the world and headquartered in Dubai, announced a global partnership to develop merchandise and stories from GXR’s content creators, including powerhouses AboFlah, Dyler, and Naji Elqaq.
This partnership will allow Galaxy Racer to build exciting products and concepts for its roster of famed creators using Waverider’s expertise in design and storytelling, by offering fans access to a variety of products and experiences entailing merchandise, apparel, and stories that include comic books, manga, and animation.
Waverider is an IP content creation and management company centered around pop culture and entertainment, that looks to build a new style of experiences and products for consumers. Led by CEO Arafaat Ali Khan, co-founder of Middle East Film and Comic Con- the largest pop culture event in the region based in Dubai, and President Guenther Hake, a veteran in the entertainment industry bringing years of experience from the Walt Disney Company, Oriental Dreamworks, and MINDstyle. The company is set to launch a new wave of consumer experiences, events, an e-commerce platform and more.
Their creative team is spearheaded by renowned UK-based artist Des Taylor. Des’ impressive credits include creating art for DC Bombshells, Dr Who, Archie comics and Star Trek where he will bring his unique artists insights to all of Waverider’s projects.
Galaxy Racer is one of the fastest growing esports and lifestyle companies in the world, with the biggest esports and content presence in the Middle East and Southeast Asia. Galaxy Racer possesses a diverse international roster of 11 teams and 20 content creators including AboFlah, Dyler and Naji Elqaq, with a reach of over 160 million followers, and over a billion monthly views. GXR strives to be the central hub for the new digital generation under the leadership of CEO Paul Roy.
Commenting on the partnership, Paul Roy, CEO of Galaxy Racer, says, “We’re delighted to be partnering with a company with the leadership of Waverider. We’ve seen huge demand for a new style of consumer products and stories for our content creators, and their team has the vision and expertise to create something special for our roster’s fans.”
Arafaat Ali Khan, CEO of Waverider, added, “We’re really excited to be working with Galaxy Racer and it’s diverse set of creators to create products and stories that are not only authentic, but truly reflect the creators aesthetic, ethos and style. We’re confident that the fans will be seeing a side of these content creators that will blow their minds!”
Stay tuned for more exciting announcements from Waverider and Galaxy Racer!
By George Miller
George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.