Talon Esports, the leading esports platform in Asia, has entered into a partnership with Yieldly.Finance, the first decentralised finance (DeFi) ecosystem built on the Algorand blockchain.
Yieldly will become the leading blockchain partner of the Talon RoV team in 2021, introducing millions in the global gaming community to the power of DeFi on Algorand. Talon was crowned the champion of the ROV Pro League Winter 2020 and is currently competing at the Arena of Valor World Cup 2021.
In line with the partnership, Talon will create educational and exclusive content around the growing Yieldly ecosystem for its 6 million+ South-East Asia (SEA) fan base. In addition, Talon will also arrange localised esports activations for fans, designed around Yieldly’s products.
In return, Talon will gain entry to Yieldly’s No Loss Lottery (NLL) product with a view to creating rewards specific to esports and Talon fans, including merchandise and fan events.
“Fan engagement is critical for us. Working with Yieldly will allow us to be at the bleeding edge of fan engagement and the future of gaming. The first step is to introduce Defi products to our fans and community for them to better understand the space and how it operates. Over time we want to have more in-depth conversations around blockchain technologies across different products within that ecosystem,” Sean Zhang, CEO of Talon Esports, said.
“Today, we are seeing products and solutions that are only scratching the surface of what is possible. With Yieldly, we have a DeFi ecosystem solution which provides a simple and seamless on-ramp for our gaming community,” Zhang added.
“Yieldly is the perfect starting point for gamers who are digital natives but may not have experience with cryptocurrencies. Our No Loss Lottery product gives users the chance to win big rewards without the risk of losing their initial ticket cost,” Sebastian Quinn, CEO of Yieldly, said.