Los Angeles Football Club (LAFC) has entered into a multi-year partnership with Malta-based esports and online gambling company Esports Entertainment Group, Inc (EEG).
As per the deal, EEG will become the tournament provider for the professional football club’s esports activities. The club’s esports tournaments will be played in EEG’s Esports Gaming League (EGL) platform.
Larry Freedman, LAFC’s Co-President and CBO, said:
“MLS and our Club have been at the forefront of incorporating esports as a way of engaging and expanding our audience. Partnering with Esports Entertainment Group will provide us with the platform to deepen connections with our fans while driving new levels of engagement.”
Grant Johnson, CEO of EEG, added:
“We are excited to further extend our reach into MLS through our partnership with LAFC. We are excited to add LAFC to our growing roster of top-tier professional sports organizations and look forward to helping the team strengthen connections and engagement with their growing fan base.”