Los Angeles Football Club (LAFC) has entered into a multi-year partnership with Malta-based esports and online gambling company Esports Entertainment Group, Inc (EEG).

As per the deal, EEG will become the tournament provider for the professional football club’s esports activities. The club’s esports tournaments will be played in EEG’s Esports Gaming League (EGL) platform.

Larry Freedman, LAFC’s Co-President and CBO, said:

“MLS and our Club have been at the forefront of incorporating esports as a way of engaging and expanding our audience. Partnering with Esports Entertainment Group will provide us with the platform to deepen connections with our fans while driving new levels of engagement.”

Grant Johnson, CEO of EEG, added:

“We are excited to further extend our reach into MLS through our partnership with LAFC. We are excited to add LAFC to our growing roster of top-tier professional sports organizations and look forward to helping the team strengthen connections and engagement with their growing fan base.”


By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.