Kalaro is an esports “Super App” that has a wide variety of features and services aimed at esports fans and pros. It was officially launched in the Philippines in October 2020. Kalaro offers tournament management, social media, a video hub and more. This makes Kalaro a “one-stop shop” for esports.
Here is a breakdown of Kalaro’s features that will help Pinoy gamers:
Tournament Management – With just a few clicks on the Kalaro app, one can take charge of player registration, team formation, bracketing and promotion of multiple tournaments. Managing and scaling eSports competition anytime anywhere has never been this easy. For gamers, they can join in active tournaments with ease and this can serve as their training ground to practice and improve their skills to prepare for more competitive and bigger tournaments in the future.
Brand Integration – Kalaro can be a platform to combine monetisation and activation of brand campaigns at the same time. Companies have the opportunity to organically tap the gaming community who are known to support products and services who sponsors eSports events. Gamers and tournament operators can also start building network through Kalaro.
In-app Social Media and Content Browsing – Widen your network with real-time interaction with other gamers while you hone your gaming skills at the same time. There is a bigger chance of discoverability since this will also serve as a social media platform and video hub of the gaming community. Also, there is an in-app currency made up of gems for cashless transactions and better gaming experience.
In-app Advocacy – Kalaro also promotes work-life balance while driving eSports and public sustainability. One of its goals is to also see gamers gain discipline needed to be recognised as true athletes in the world of eSports. When these things are achieved, more companies will realise the value of using eSports as a teambuilding initiative to develop camaraderie, schools will accept online games as part of their curriculum like in other countries and the government to further support the eSports industry.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.