Argentine organization KRÜ Esports has selected international marketing agency Vanquish as its exclusive commercial agent. KRÜ Esports was established in October 2020 and is founded by Manchester City striker Sergio Agüero.

“KRÜ Esports has clear goals for 2021: the launch of two new disciplines and the creation of a Latin-American Gaming Office headquartered in Buenos Aires, as well as participating in international tournaments and competitions. This alliance with VANQUISH as our commercial agent makes us very happy,” Sergio Agüero said.

“We hope it will help us continue our growth in Latin America and Europe, alongside new strategic partners, to achieve the goals we’ve established,” Sergio Agüero added.

KRÜ Esports currently has three partners in the form of GIGABYTE gaming brand AORUS, streaming platform Twitch, and American multinational semiconductor company AMD.

“Through this new challenge that KRÜ represents, we further our strategy of continuing to invest in eSports. It’s a well-structured project, that with Sergio’s vision and involvement, allows us to display all the know-how we have when it comes to sports marketing so that through sponsorships, licenses, merchandising, content and events, we can achieve the goals we have established and boost the team’s brand, while also increasing its revenue,” Andrés Tortarolo Fragola, CEO of Vanquish, said.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.