New partnership aimed at supporting and bringing awareness to school’s esports program
Lakeland University, a private liberal arts university located in Sheboygan County, Wisconsin, has become an Official Partner of Bucks Gaming for the 2021 NBA 2K League season.
The partnership will include a Strive for Success digital program, aimed at driving awareness and supporting recruitment to Lakeland’s esports program, which is coached by former Green Bay Packer Ahman Green. Each month, Bucks Gaming and Lakeland University will collaborate to promote the school’s esports program in a variety of ways. This will include live streams on Bucks Gaming’s Twitch channel with Green and members of the Lakeland esports program and appearances by Bucks Gaming players and staff on The Ahman Green Show podcast.
Bucks Gaming and Lakeland University tipped off the partnership by preparing Lakeland’s NBA 2K teams for the Eastern College Athletic Conference playoffs. Players met with Bucks Gaming staff to discuss strategy, breakdown gameplay and review film to better prepare for the final weeks of the regular season and the 2021 playoffs.