PSG Esports, the gaming division of French football club Paris Saint-Germain, has extended and expanded its partnership with Betway Group.
The agreement sees Betway designated as the Main Partner for PSG.LGD, for at least 1 year. Betway will also join PSG Esports’ wider operations as Official Betting Partner.
The partnership is amongst the most significant to date in the Esports sector. It is also a continuation of the existing successful collaboration between PSG.LGD and Betway, which kicked off in 2018.
“We are thrilled to extend and expand upon our existing partnership with Betway, who has been an excellent supporter of our Esports efforts and the PSG.LGD team in particular for nearly 2 years now. Through our existing relationship, Betway has proven itself to be an organization that really understands the gaming community, and together we are looking forward to innovating and delivering truly unique and exclusive experiences to our fans together,” Fabien Allègre, Paris Saint-Germain’s Director of Brand Diversification, who oversees the Club’s Esports operations, said.
“We’re delighted to renew our partnership with PSG.LGD’s legendary DOTA 2 team. Our relationship has gone from strength to strength and it’s been a very successful sponsorship for us. We’re now very excited to be able to take it to the next level,” Paul Adkins, Operations and Marketing Director at Betway, said.
PSG Esports Extends its Partnership with Betway
ByNiji Narayan
Mar 31, 2021
By Niji Narayan
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.