Intema Solutions has appointed Leigh Hughes to its newly-constituted advisory board and retained Jonathan Kowit and Jennifer Lazarus as executive marketing advisors, to provide strategic expertise in content strategy, customer acquisition, retention, and brand development.

“I’m excited to have Leigh, Jonathan and Jennifer assist us as we expand our business in the vast and growing esports and iGaming sectors. Their knowledge, expertise and valued social networks will contribute greatly to Intema as we pursue our strategy of diversifying our business into this new vertical for Intema, mainly through complementary acquisitions to broaden the scope of our services in the esports and iGaming sectors,” Laurent Benezra, President and CEO of Intema, said.

Leigh Hughes brings over 15 years of professional experience in integrated corporate and marketing communications and extensive experience in venture capital services and commercialization of private and public companies across North America, Australia, and the Asia-Pacific region.

Jonathan Kowit brings 20 years of customer acquisition and brand development experience, having led marketing efforts at public companies such as Audible (a division of Amazon) and (then a division of WW), plus several high-profile VC-backed companies. He also serves on the boards of privately-owned SaaS solution providers Tassl and PartySpace and is a co-founder of Centricity, a platform for client referrals.

Jennifer formerly served as Chief Digital Officer for a multi-title publishing company and has held strategic content and marketing roles at both publicly-traded companies including (then a division of WW), and mass media companies including the American Broadcasting Company (ABC) and the Public Broadcasting Company (PBS). Jennifer now serves in a key leadership role for Digimentors, a digital consultancy and virtual and hybrid events company.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.