Raleigh-based FYX Gaming has partnered with leading esports betting operator Unikrn. The deal will see the two leading esports companies collaborate to deliver next-generation iGaming products and technology.
Headlining the partnership is the inclusion of CryptoFights — a skill-based strategic fighting game and the flagship title for the FYX platform — on Unikrn Virtual, a proprietary gaming product offered by Unikrn that uses historical esports match data to power a non-stop stream of content coupled with live betting markets.
The inclusion of CryptoFights on Unikrn Virtual is the first of several planned collaborations between FYX and Unikrn; the infrastructure established between these two entities integrates the unique blockchain-based data products from FYX with Unikrn and can be leveraged for future games and esports offerings on the FYX platform. Game developers that integrate with Unikrn through the FYX platform receive a percentage of all net revenues generated from their games — instantly unlocking a new method of monetization for game developers throughout the entire lifespan of their product.
“Today’s agreement between FYX and Unikrn is a huge first step towards shifting the business and monetization models that underpin the gaming industry. The partnership immediately creates an all-new revenue stream for game developers, with the foundation laid for future games on FYX to follow the CryptoFights template and integrate with Unikrn – another unique feature enabled through our innovative blockchain-based esports platform,” Adam Kling, CEO of FYX, said.