The new jersey is the first adidas model designed from scratch for an esports team and celebrates the last eight years of Team Vitality
Now available in V.Shop and at https://shop.vitality.gg and adidas.fr
Leading global esports organisation Team Vitality debuts its Pro Jersey 2021, the first adidas model designed from scratch for an esports team. As the first team to partner with adidas on a jersey not based on an existing sport club design, the creative department at Team Vitality and adidas came together to produce a cutting-edge model especially for this shirt. The sleek design launches today celebrating the past eight years of achievements and milestones for Team Vitality, while cementing its longstanding and innovative five year partnership with adidas. Each element of the Team Vitality Pro Jersey 2021 including the collar, sleeves and base mesh have been hand-picked by both brands.
Team Vitality’s partnership with adidas began in 2017 and has gone from strength to strength. In 2019, adidas co-created its first esports sneaker with Team Vitality, VIT.01, which went onto sell out worldwide within a week of its release. During 2020, Team Vitality and adidas produced two new jersey designs including the Alternate adidas VIIctory Jersey, as well as the second iteration of the esports sneaker, VIT.02. The Dragon Ball Z inspired limited edition sneakers sold double the amount of pairs in the same timeframe as VIT.01, in just under 24 hours after its launch.
The new Pro Jersey 2021 features a standout yellow and white patterned line design which represents the expansion, evolution and success of the organisation over the past eight years, with the main bold yellow line seamlessly connecting and uniting both patterns, acting as the organisation’s backbone. The Pro Jersey 2021 is made from 100% recycled polyester and also features adidas’ Primegreen, a series of high-performance recycled materials, to help End Plastic Waste plays a major role in the brand’s commitment to reach the target of 60% of all ranges produced with recycled polyester by 2021. The design will be worn by Team Vitality’s pro players and ambassadors across all titles.
Since it was founded in August 2013 by Fabien Devide and Nicolas Maurer, Team Vitality has gone on to form a global presence in esports with a roster of talent featuring some of the industry’s best esports players. With teams competing across eight esports titles including Rainbow Six, League of Legends, CS:GO, FIFA and Rocket League, Team Vitality continues to show its competitive edge and industry achievements with numerous championship wins. As of 2021, Team Vitality continues to build upon its esports status, most recently announcing its expansion into the VALORANT competitive scene.
“We are so proud of this partnership with Team Vitality. This approach reinforces our position as an innovative and ground breaking sport brand. Team Vitality is a high quality partner that continues to inspire the esports industry with a strong presence that we were the first, as an equipment manufacturer, to pre-empt more than 4 years ago. Our priority is to offer the best out of our products and technologies to our athletes to help them make a difference, whatever their discipline. We’re so pleased with this partnership that we want in the long run to continue to challenge sports industry codes” said Sylvain Bouches, VP Director Brand for adidas France.
“We are proud to be the first team in the world to have an original adidas concept design which represents the expansion, evolution and success of Team Vitality over the last eight years. As we stand in the fifth year of our partnership, it’s great to still be able to create cutting-edge ideas and produce exceptional products that resonate with our community,” said Fabien “Neo” Devide, Executive President & Co-founder, Team Vitality. “With partnerships spanning fashion, music, and tech, esports is truly forming its own path as a modern competitive sport, and holding its own when compared to traditional sports.”
The jersey is available to purchase now with the option to customise online, in V.Shop and in all adidas distribution networks. The price of the jersey without customisation is €79.99 or €94.99 with customisation.