Evil Geniuses (EG), one of the original and most iconic professional esports organizations in the world, today announced Bud Light as its newest partner and as the official beer of Evil Geniuses. This partnership will be an ongoing content mash-up across EG and Bud Light channels featuring some of the most popular players across the organization’s elite rosters.
“Evil Geniuses is honored to welcome Bud Light into the EG family,” said Michael Fudzinski, Chief Revenue Officer at Evil Geniuses. “Bud Light is renowned for their support of elite organizations across sports and entertainment, and the pairing with EG and our 21+ year history represents the latest continuation of this legacy that our fans and the community will celebrate.”
An ice-cold Bud Light is best served among Evil Geniuses even when socially distant. While fans eagerly await the right time to raise a glass together, EG and Bud Light are teaming up to give fans unprecedented access to in-game communications of the EG League of Legends squad in “Evil Intercepts” content series. Throughout these episodes, audiences will have first-hand opportunity to hear the true in-game comms, banter, and winning strategies of the EG elite five on Summoner’s Rift.
Off the Rift, go live with Swim, FearItSelf, dekillsage, SonicFox, and others as some of the biggest names on EG’s roster take turns broadcasting on “Bud Light Streams” hosted on Bud Light’s Twitch channel. New episodes for this streaming series will regularly air live throughout the rest of the year.
“Bud Light has always sought out new ways to engage sports fans and our new partnership with Evil Geniuses gives us an opportunity to further engage LCS fans,” said Joe Barnes, director, Bud Light sports marketing & head of esports and gaming. “We look forward to bringing 21+ gaming fans even more unique gaming content on our Twitch channels which is perfect for both our established fanbase and for those just getting into esports.”
The first content stemming from this partnership kicks off this Sunday, March 7 as EG LCS jungler Dennis “Svenskeren” Johnsen will join the Bud Light League Lounge on Twitch following the weekend’s LCS games.