Organization.GG is an online platform which for the first time in history allowed fans to play side-by-side with their favorite esports PROs and popular streamers. The company raised $610,000 in a pre-seed round, with WePlay Esports, QPDigital, and Silicon Valley investors participating in the round.
Organization.GG is a platform that offers a unique way of interacting in the online gaming and streaming world. From now on, Twitch or YouTube users won’t be limited to just a chat but will be able to play alongside their favorite PROs in 5v5 show matches or 1v1 duels. For many fans, playing with CS:GO world champions such as “AdreN” or “Dosia” was unimaginable before, but now, it is an opportunity open to everyone. Streamers, PRO gamers, coaches, and many other famous and emerging talents will now have the tools to help them move their community forward, share experiences, make a living, and create unique and in-demand content.
Over the first few months of its operation, Organization.GG has already hosted more than a hundred successful show matches with 50+ streamers and esports PROs taking part. About two thousand viewers took part in the show matches, of whom 35% — more than once.
“This is a good start for us — we got initial confirmation of the product’s market fit. In the near future, we will pick up new games such as Call of Duty, League of Legends, and VALORANT,” says Denis Kurilenko, Organization.GG CTO and co-founder.
“With the current funding, we will develop new interaction mechanics to bring fans closer to the streamers. We are gaining ground in Europe fast, and by the end of the year, we plan to enter the North American market,” stated Organization.GG CEO and co-founder Dima Okhrimchuk.
On top, Organization.GG is opening opportunities for advertising agencies to host branded tournaments and show matches. For brands, it’s an opportunity to target Generation Z through a format that is unique in the market. Such collaborations may also be a part of a broader integration package to include company investors, such as the WePlay Esports media holding company, famous for its ability to host high-quality esports shows.
“The average game live-streaming viewership has been steadily growing over the last decade. Today, there are millions of people tuned in to a game broadcast at any given time, and most of them would be happy to get a chance to play or interact with the streamer on a more personal level. Organization.GG is the bridge between those streamers and their fans,” says Oleg Krot, managing partner of WePlay Esports.
“Streaming platforms and the gaming industry are booming, and Twitch is a prime example. The number of streamers has grown 2.5 times over the year, reaching 8.5 million. Investing in Organization.GG is a display of foresight. Our team is confident that the platform will be very popular among esports players, streamers and fans. We hope that our financial contribution and expertise will allow the platform to reach a whole new level,” comments Denis Valvachev, CEO and managing partner of QPDigital.