AdColony has announced a new sponsorship agreement with esports organisation and mobile esports leader Mazer Gaming, who field the premier Pokémon Go team and 3v3 Pokémon Go Specialist Cup Champions, now with AdColony’s support.
“2020 was a banner year for mobile gaming and esports, and 2021 will be no different. We firmly believe brands should be investing in opportunities to reach consumers in these growing spaces,” Jonathan Harrop, Senior Director of Global Marketing & Communications at AdColony, said.
“AdColony is a company that captured our attention from the start. As one of the few esports organizations actively involved in mobile gaming, we saw the potential right away. Fielding the best Pokémon Go team in the world, we will continue to grow our presence in the mobile industry and look forward to working with AdColony,” Sam Kijak, CEO and founder of Mazer, said.
“Sponsoring Mazer as an esports organization is a vote of confidence from AdColony that this is a viable, valid channel for advertisers to pay attention to in the coming years,” Harrop added.