Esports organisation Team Liquid has announced the extension of its 10-year partnership with gaming hardware brand Alienware. This partnership, which completed ten years, is the longest hardware partnership in esports history.
To celebrate this ten-year partnership, both companies look to push three new initiatives. To increase fan engagement, Alienware will officially sponsor Team Liquid’s new programme, Liquid+, a new programme dedicated to rewarding fans who engage with TL online. In order to support the esports teams, new technology and facility upgrades will come later this year. Lastly, the two brands will create community opportunities to help those who are underrepresented in esports.
“Alienware and Team Liquid have been partners for a decade because we dream hard and work even harder. In our next chapter, we’re going bigger than we ever have by introducing programs that contribute to fans and players, starting with our Liquid+ launch, and open up the esports industry to underrepresented voices. Our plans are bold, but so are we, and I can’t wait to see what the future holds for Alienware and Liquid,” Steve Arhancet, co-CEO of Team Liquid, said.
By Niji Narayan
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.