Haval announces the extension of its partnership with Virtus.рro, the most titled eSports club in Russia and the CIS, which began in July 2020. The record results achieved by the joint efforts of the brands last year have become the main reason for the new collaboration.
In 2021, the expansion of the partnership between Haval and Virtus.рro implies interaction with the first roster of the club not only in Dota 2, but also in CS: GO, an equally popular esports discipline. In addition, Haval will continue to support broadcasts of the largest esports tournaments for viewers in Russia and the CIS. Cooperation with Virtus.рro and support for competitions remains the longest-term project of this scale in the CIS.
As a result of the sponsorship of the first Virtus.рro Dota 2 roster in 2020, Haval reached almost 17 million unique users in Russia and the CIS. This indicator confirms that esports athletes and their fans are a truly progressive audience and able to rightfully appreciate the advanced vehicle equipment and striking design.
Jerome Saigot, CEO of Haval Motor Rus: “Over the six months of cooperation with Virtus.рro, we have achieved impressive results both in terms of strengthening the perception of Haval as an innovative automotive brand, and in terms of its integration into esports. This is due to the similarity of values between Haval and Virtus.pro – the desire for leadership and the creation of innovative solutions. In 2021, we are expanding our partnership with the esports club and expect further integration into such a promising industry.”
Sergey Glamazda, Virtus.pro General Manager: “We are proud of such a partner as Haval and are pleased with the results of our cooperation last year. Together, Haval and Virtus.pro managed to achieve their goals, so we are very glad to expand partnership. The audiences of Dota 2 and CS: GO are different, and Haval will have more opportunities to implement its ideas.”
Haval, being the creator of innovative crossovers, extends a similar approach to joint activities with Virtus.pro. Thus, Haval became the first car brand to take part in a unique video announcement of the new line-up. An interesting interactive solution is a game in the style of Dota 2, into which the most popular Haval model, the F7 crossover, has been integrated. Also, on the social network Instagram, special masks were launched for all fans of the club who want to support their favorite team.
By George Miller
George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.