UK-based esports multiplatform operator GINX TV has entered into a strategic partnership with esports analytics start-up Mobalytics. The deal will see GINX and Mobalytics join efforts to create exclusive content to be distributed on, the fast-growing digital platform dedicated to esports natives.
“Mobalytics’ innovative and very high quality approach to providing useful tips provides a powerful proposition for our ever-growing community of players. This new relationship with Mobalytics is a significant step in GINX’s ambitions to provide an exhaustive, video-focused coverage of gaming and its competitive side to players. It naturally complements our already wide proposition of news, event-coverage, guides and TV shows dedicated to esports lifestyle,” Solenne Lagrange, Marketing and Creative Director for GINX, said.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.