EVOS Esports, the leading esports organization in Southeast Asia, has won multiple awards at the prestigious Marketing Events Awards 2020 which recognizes and rewards excellence in marketing across Southeast Asia, South Asia and Australia/New Zealand regions. All entries were evaluated and judged by an independent panel of senior, client-side marketers and C-suite executives.
EVOS Esports was nominated as a finalist in six nominations; Best Consumer Event: Esports, Best Use of Games / Contests, Best Use of Sponsorship x2, Best Use of Live Streaming, and Best Use of Social Media, and won three awards; Gold, Silver, and Bronze.
Hartman Harris, Co-founder and Chief Business Officer of EVOS Esports, said: “This is already a big win for the esports industry as a whole; a testament that brands and marketers truly recognise the potential of esports marketing to connect with the hard-to-reach demographics of Gen Z and Millennials. We are the only esports team to have been shortlisted as finalists and emerged as award winners together with our partners, Lazada. I’d like to dedicate this big win to our team and talents at EVOS Esports for all their hard work, our fans for supporting us and our partners Lazada for believing in us. GGWP.”
EVOS Esports won three awards in the following categories for its activations with Lazada, the leading ecommerce player in Southeast Asia:
Gold – Best Use of Games / Contests:
– Lazada Cyber Combat campaign consisting of EVOS Esports’ Talent Search for both Mobile Legends: Bang Bang and Free Fire teams
Silver – Best Use of Sponsorship:
– EVOS Esports’ team sponsorship activations with Lazada
– EVOS Esports’ team sponsorship activations with Lazada
Bronze – Best Use of Live Streaming:
– EVOS Esports’ talents livestreaming on Lazada’s platform