Golden Matrix Group Inc. has entered into a partnership with Playtech plc. Under terms of their deal, Playtech will have the exclusive rights to distribute GMGI’s newly-developed suite of Esport, peer-to-peer betting games (Peer2P) and GMGI’s successful AI player acquisition and retention system throughout Playtech’s extensive global network.
Also, Golden Matrix will be granted non-exclusive rights to distribute Playtech’s most popular games through its vast operator network. Playtech gaming software distributed by GMGI will include live dealer games, slots, table games, bingo and poker.
“This collaboration agreement with the industry’s most prestigious technology provider and distributor represents a significant milestone in our company’s expansion and growing success. With Playtech as our Peer2P distribution partner, GMGI’s exciting content will now be introduced to new gaming audiences, thus extending the company’s reach into new territories – including the fast growing U.S. market where we expect to establish a significant presence. In addition, our core business will also benefit greatly by adding Playtech’s best gaming software to our current GM-X product offerings. We are confident it will be enthusiastically received by our 350 plus licensees and their 3.5 million registered users that transact through our GM-X platforms,” Brian Goodman, CEO of Golden Matrix, said.
“Playtech’s success is driven by key strategic partnerships with the industry’s leading specialists that complement our technology, increase our scale and breadth of offering and extend our distribution capabilities. We are delighted to announce the new partnership with experienced technology provider GMGI. This is the exciting first step in our partnership which will see us launch E-sport, P2P and other innovative software as well as expand distribution of our world class content,” Mor Weizer, CEO of Playtech, said.