Multinational clothes retailer H&M has signed a deal with the Netherlands-based esports league eDivisie and become a sponsor of the league.
The deal will run for the next two league seasons, with the 2020-21 campaign due to start on November 17.
H&M will be granted visibility during matches and after games via player interviews. As the season progresses, branded content featuring eDivisie players will be produced by the brand.

By Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.