EVOS Esports, the leading esports organization in Southeast Asia, has announced that Chek Hup Coffee, an award-winning coffee brand headquartered in Ipoh, Malaysia, as a sponsor for EVOS Esports’ team based in Malaysia. The sponsorship consists of coffee supplies and cross-marketing activations, including brand ambassadorship of EVOS Esports’ talents.
Joseph Tan, Managing Director of Chek Hup Holding said: “Chek Hup is new to esports and we are excited to work together with EVOS Esports, to introduce Millennials and Gen Zs to our company’s latest offerings, Chek Hup Coffee Brown and Chek Hup Convenience Cup Series, to allow gamers to enjoy an appealing aroma of mildly roasted Arabica coffee in an instant while gaming. We will also be featuring EVOS Esports’ talents as brand ambassadors in our latest marketing campaign, giving away more than 500 prizes including the iconic Vespa motorcycle, mobile phones, electrical appliances and Chek Hup vouchers. Chek Hup is always open to innovation and we believe esports and gaming will help us connect better with our next generation of consumers.”
Ivan Yeo, co-founder and CEO of EVOS Esports said: “EVOS Esports is honoured to partner with Chek Hup in Malaysia. Having an established coffee brand like Chek Hup supporting the esports industry further cements Chek Hup as an innovative brand, that understands the power and influence of the esports and gaming culture, as reports indicate people are spending more time at home communicating with their friends via this platform.”
EVOS Esports will be producing exclusive videos highlighting Chek Hup Coffee’s products, including brand integration on EVOS Esports jersey, online community engagement events with their fans and interactive social media campaigns.